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George Njoroge

Kenyatta University

My name is George Wamwere Njoroge, and I am a dedicated creative currently in my third year of study at Kenyatta University, pursuing a Bachelor of Fine Art and Design. My academic journey has been defined by a deep exploration of visual communication, where I major in Animation and balance my technical expertise with minor units in Multimedia Studies and Fabric Design. This multidisciplinary background has provided me with a unique lens through which I view art—one that bridges the gap between the fluid, digital world of motion and the tangible, structured world of physical materials. ​My entry into the world of Leatherwork began as a specialized unit within my Multimedia studies. While I initially approached the medium from a purely academic perspective, it quickly ignited a profound creative urge to master the craft. I found that the principles I use in animation—layering, structural integrity, and aesthetic flow—translated beautifully into leatherwork. The tactile nature of the material, combined with the discipline required for precise cutting, stitching, and finishing, offers a satisfying challenge that complements my digital design skills. ​Through this competition, I aim to push the boundaries of my current capabilities. I am not merely participating to showcase my current progress, but to use this platform as a catalyst for professional advancement. My goal is to synthesize my knowledge of fabric patterns and multimedia aesthetics to create leather pieces that are both innovative and functionally sound. As a student artist, I am committed to continuous learning and believe that this competition is the ideal environment to refine my technique, exchange ideas with fellow artisans, and establish my voice within the leatherwork community. I look forward to demonstrating how a background in fine art and animation can bring a fresh, modern perspective to this timeless trade.

Working with our partners at Arts Thread to develop lifelong learning and career opportunities for students of fashion and design. Our partnership provides the opportunity to compete on a world stage, participate in industry led workshops, set up an outstanding portfolio and gain access to the resources that will kickstart careers in fashion and design.