Rojina Rai
UK
Hi I’m Rojina Rai, a final year BA Fashion Design student at Buckinghamshire New University. Fashion wasn’t always my first career choice. As a child, my ambitions changed with the seasons as I dreamed of becoming everything from a pastry chef to an artist but fashion is the one passion that stayed with me. I vividly remember the moment that truly shifted my path when I watched Alexander McQueen’s 2006 runway collection. It was the first time I had ever seen a designer’s work, and I was completely in awe. The theatricality, emotion, and darkness woven into each look captivated me. That experience opened my eyes to fashion as more than just clothing, it was storytelling, performance, and art. From that day on, I knew fashion design was what I wanted to pursue. As a designer, I am drawn to stark contrasts. My work explores the tension between the softness and whimsy of the coquette aesthetic with the unsettling beauty of the macabre. I am fascinated by themes of horror, death, and decay, and how they can coexist with delicacy, romance, and hyper-femininity. Through this juxtaposition, I aim to challenge perceptions of beauty and discomfort, creating pieces that feel both enchanting and haunting. For me, Fashion is a medium to explore emotion, identity, and the fragility that exists between life and loss.
Website