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Rojina Rai

UK

Hi I’m Rojina Rai, a final year BA Fashion Design student at Buckinghamshire New University. Fashion wasn’t always my first career choice. As a child, my ambitions changed with the seasons as I dreamed of becoming everything from a pastry chef to an artist but fashion is the one passion that stayed with me. I vividly remember the moment that truly shifted my path when I watched Alexander McQueen’s 2006 runway collection. It was the first time I had ever seen a designer’s work, and I was completely in awe. The theatricality, emotion, and darkness woven into each look captivated me. That experience opened my eyes to fashion as more than just clothing, it was storytelling, performance, and art. From that day on, I knew fashion design was what I wanted to pursue. As a designer, I am drawn to stark contrasts. My work explores the tension between the softness and whimsy of the coquette aesthetic with the unsettling beauty of the macabre. I am fascinated by themes of horror, death, and decay, and how they can coexist with delicacy, romance, and hyper-femininity. Through this juxtaposition, I aim to challenge perceptions of beauty and discomfort, creating pieces that feel both enchanting and haunting. For me, Fashion is a medium to explore emotion, identity, and the fragility that exists between life and loss.

Website

Trapped In A Dollhouse

Category: Apparel

Competitions: International

”Trapped in a dollhouse” stems from my childhood memories of dolls that were locked away in a cold empty room: motionless, flawless, and unreachable. I was especially captivated by a porcelain doll displayed perfectly and carefully high on a shelf yet permanently confined. As a child, I imagined that these dolls came alive at night, possessing human like anatomy beneath their delicate surfaces, yet remaining trapped within the boundaries of their pristine plastic packaging. This nostalgic narrative evolves into a reflection on adulthood. Just like those dolls encased in plastic, we too become confined by social and familial expectations to succeed, behave, and embody perfection. We move like puppets bound by invisible strings, performing labelled roles while wearing carefully constructed masks of flawlessness we learnt over the years. The bones serves as a dual metaphor: in childhood, they symbolize the imagined humanity of dolls, as if they possessed real anatomy beneath delicate porcelain skin. In the present, they represent the harsh framework of society which strips away innocence, enforcing conformity, and compelling the transition into adulthood. Through structured silhouettes and restrained forms, this collection explores themes of innocence, adulthood and imposed perfection reflecting on external pressure to always fit the labeled role.

Working with our partners at Arts Thread to develop lifelong learning and career opportunities for students of fashion and design. Our partnership provides the opportunity to compete on a world stage, participate in industry led workshops, set up an outstanding portfolio and gain access to the resources that will kickstart careers in fashion and design.