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alma tzur

Bezalel Academy of Arts and Design Jerusalem

My name is Alma Tzur, I’m 24 years old and I live in Jerusalem. My love for sewing started at a young age. What started as a game of sewing outfits for my dolls evolved into becoming my passion. Through the years I continued to develop my sewing skills in different ways, at first by exploring and teaching myself and when I was older learning with a teacher. After highschool I started working in a bridal salon, there I learnt not only about working in the fashion industry and sewing professionally but also about the importance of planing a garment and seeing it as a whole process of creation. I started my studies at Bezalel with great love for for fashion and a longing to translate my skills to a new practice, and finding my own place in the fashion world.

Extra time

Category: Footwear

Competitions: International

My project emerged from the sense of uncertainty that has characterized the recent years, and from a search for belonging and stability within an ever-changing reality. I chose the world of soccer as my starting point because, to me, it represents a language of identity, community, and order—one in which uniforms and symbols become anchors within a world that feels as though it is falling apart. The shoes offer a reinterpretation of classic soccer cleats. Rather than connecting the body to the ground, they elevate it, creating a sense of protection,The combination of leather and wool with nylon and performance fabrics creates a dialogue between weight and movement. Through this collection, I sought to explore how clothing can become a means of survival, belonging, and hope within a world in constant transformation.

Working with our partners at Arts Thread to develop lifelong learning and career opportunities for students of fashion and design. Our partnership provides the opportunity to compete on a world stage, participate in industry led workshops, set up an outstanding portfolio and gain access to the resources that will kickstart careers in fashion and design.