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Blessing Edidiong

Akwa Ibom State University

As a young Nigerian fashion designer, I, Monday Blessing Edidiong, craft innovative designs blending art and sustainability. Born on October 9, 2005, in Lagos, Nigeria, I grew up surrounded by supportive parents who encouraged my creative pursuits. From a young age, I enjoyed drawing, hand-sewing, and crocheting, laying the foundation for my future in fashion. At 12, I learned tailoring during summer holidays, fueling my passion for design. Discovering John Galliano's 2017 Spring Summer collection for Maison Margiela transformed my perception of fashion from mere coverage to art. Since then, I've dedicated myself to honing my craft, participating in competitions, and showcasing my designs. My brand, Gottes Bund, aims to make a global impact through sustainable innovation and bridging art with clothing. I'm inspired by legendary designers like Alexander McQueen, who pushed boundaries and redefined fashion. With Gottes Bund, I envision a future where fashion and art converge, inspiring others to see clothing as a powerful form of self-expression. Through dedication and perseverance, I'm confident that my brand will resonate globally, leaving a lasting impression on the world of fashion and contributing to Nigeria's vibrant fashion scene. I'm excited to see where my passion takes me and to share my unique perspective with the world.

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Cultural Heritage: IYA NI WURA

Category: Apparel

Competitions: Africa

The fashion industry's sustainability paradox lies in the abandonment of eco-friendly products for the latest trends. Gen Z's appetite for trendy clothing has created a culture of disposability. 'Iya ni Wura'( Mother Of Gold) offers a solution with its Product Take-Back System, bridging the gap between sustainable fashion and trend-driven consumption. This innovative approach allows customers to return previous purchases for up cycling or recycling, reducing waste. The brown leather jumpsuit, crafted from eco-friendly materials, showcases traditional danshiki-thread embellishments and modern style. The Product Take-Back System is the key differentiator, enabling consumers to indulge in trends while contributing to a responsible fashion industry. Waste reduction becomes the defining factor, rather than sustainable materials alone. 'Iya ni Wura' (Mother Of Gold) redefines sustainable fashion by proving style, substance, and responsibility can coexist. By embracing this approach, we can create a more circular and responsible fashion industry prioritizing environmental sustainability and cultural heritage. The gold eyelet detailing symbolizes value, beauty, and cultural significance. By participating in the Product Take-Back System, consumers become part of a larger sustainable fashion movement. 'Iya ni Wura' sets a new standard for sustainable fashion, demonstrating that eco-friendly design and trend-driven consumption can harmonize. This approach has the potential to drive industry-wide change, making 'Iya ni Wura' a beacon of hope for a more sustainable fashion future.

In association with Arts Thread

Working with our partners at Arts Thread to develop lifelong learning and career opportunities for students of fashion and design. Our partnership provides the opportunity to compete on a world stage, participate in industry led workshops, set up an outstanding portfolio and gain access to the resources that will kickstart careers in fashion and design.