BRANDS
Category: Apparel
Competitions: China Mainland
服装的灵感来自于bubble up理论，这是一种由自下而上的服装话语权更新而产生的新理论，一方面契合我们本次服装大赛的主题，表达自我，敢于求真，而另一方面，刻板的印象很难从人的脑中减淡，也就有了我本次主题的名称“BRANDS”，意为“烙印”也为“标签”，人们自下而上的改变服装话语权就是为了改变人们对服装的刻板印象，这也激发了我在本次服装中所运用的元素，即为“腰带”，从哥特到朋克都有束腰的装束，实际上也是一种“标签”所在，让女性为了所谓的美而受到伤害，所以采用腰带设计，既表达了“烙印”也有着缓解与对话的意味。 The inspiration of the costume comes from the bubble up theory, which is a new theory generated by the renewal of the discourse power of clothing from the bottom up. On the one hand, it fits with the theme of this costume competition, which is to express oneself and dare to seek truth. On the other hand, it is difficult to reduce the stereotype from people's minds, which gives rise to the name "BRANDS" of my theme. It means "brand" and "label". People change the discourse power of clothing from the bottom up in order to change people's stereotype of clothing, which also inspires me to use the element of "belt" in this clothing, that is, the waist girth costume from Gothic to punk is actually a kind of "label", which makes women hurt for the so-called beauty. Therefore, the belt design not only expresses the "brand" but also has the meaning of mitigation and dialogue.
