Profile: Sally Minoo – Real Leather Design Competitions

Sally Minoo

Self Employed

Istyle Kenya

Hello! My name is Sally, a self-taught stylist based in Nairobi, Kenya, with six years of experience shaping the local fashion scene into one that stands shoulder to shoulder with international standards. My bold, creative, and expressive styling approach sets me apart, whether im crafting edgy, urban looks for clients or delivering visionary concepts for commercials. I began my career in 2018, at a a time when formal training in styling was unavailable. Driven by passion and a deep love for fashion, I honed my craft by collaborating with established stylists and immersing myself in the industry. Since then, I've built a thriving career, working with models, musicians, creatives, and brands to bring their visions to life. As a passionate advocate for sustainable fashion, I believe in using style as a force for good, incorporating eco-conscious choices into my work. I also regularly explore Nairobi’s vibrant streetwear culture for inspiration. What truly excites me is the opportunity to push boundaries and create fashion moments that resonate on a global scale. My mission is to elevate Kenyan fashion, blending local creativity with global trends to reach new heights. Whether collaborating with designers, photographers, or production teams, I’m committed to delivering work that not only inspires but leaves a lasting impression.

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Mwenda Ntai - Walker of the Plains

Category: Apparel

Competitions: Africa

Mwendi Ntai is a transformative outerwear concept inspired by the rich cultural heritage of Kenya’s Maasai and Akamba Communities. This modular leather coat symbolizes the spirit of movement, resilience and cultural fusion between these two vibrant pastoralist peoples. Crafted from ethically sourced cow leather, the design reflects the strength and versatility of leather, a material integral to Maasai life from cattle to their iconic manyatta homes. The garment features a transformative aspect, allowing it to transition from a full length trench to a shorter jacket via a concealed fastening system, providing adaptability for various environments and occasions. Intricate embellishments draw on Akamba beadwork motifs, celebrating craftsmanship and storytelling passed down through generations. The pieces honors sustainable practices through the use of natural materials, thoughtful construction and an emphasis on longevity and ease of recycling. Mwendi Ntai is more than a coat, it’s a wearable narrative of cultural identity, movement and modern expression rooted deeply in tradition.