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Marlen Linck

University of Applied Sciences Hamburg

Fashion Design BFA

Bags

I graduated from the University of Applied Sciences in Hamburg in August 2022 and received my Bachelor of Arts degree. For my BA collection I got the idea of designing the heart shaped leather bag, with which I am now applying for this competition. I want to start my won fashion brand, that's why the prize of this competition is so important to me. The bag I created represents my style: retro futuristic and I am eager to perfect my design identity.

Heart Bag

Category: Accessories

Competitions: International

The name of my project with which I’m applying for the “International real leather 2023 competition” is HEART BAG. At the end of my last year’s Bachelor Collections process “between realities”, I had this idea of making a bag which has a strong language in its shape. Especially one look of my BA Collection inspired me very much for this bag, which is a big padded pink blazer with supersized padded buttons and a very juvenile corset dress. Over the time I experimented with different shapes of the heart, but I arrived at the current form, which best expresses what I want to inspire with my designs. Emotions. I want to start my own brand and am currently working on a collection and a strong brand and design identity. The realization within a commercial production of the HEART BAG in real leather would be a great start for my brand. The brand will have a retro futuristic flair, achieved by surrealistic simplicity and the idea of turning seemingly simple shapes into strong looks. The leather heart bag will be a statement fashion piece and will be available in the trend colour pink and black. I could achieve great attention with the commercial production of the HEART BAG as a beginning of my brand “Marlen Linck”. In commercial production, leather processing difficulties could be solved more easily. Such as the invisible seams through which the bag lives or evenly and perfect processing of the rounded cut parts. At the end of the products life the wadding and the leather cut parts can be recycled and used to create a new product or for small leather details in clothing items of my brand. During the production, the waste can be kept relatively low, and the amount of wadding is small, which makes the bag profitable.

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