sustainable fashion for sustainable livelihoods
Category: Apparel
Competitions: Africa
This cowhide leather wedding gown is a living canvas of sustainability, culture, and empowerment. Designed under the theme “Sustainable Fashion for Sustainable Livelihoods,” it embodies the principles of zero waste and circular economy, values long practiced in Maasai land, where no leather goes to waste. Every hide, every bead, and every stitch tells a story of transformation: of tradition meeting innovation, of Maasai women turning ancestral skills into sustainable jobs, and of fashion that uplifts both people and planet. This wedding gown is advocating for economic empowerment of teen mothers and maasai women who remain unemployed despite their invaluable skills in beardwork and leather craft. It leaves them vulnerable to poverty , limited access to education and Healthcare for them and their children, increased Dependancy and cultural marginalization. My mission is blending traditional artistry with contemporary leather design to create employment to maasai women to improve their living standard and gender equity. this gown tells the world that fashion can be sacred, empowering and sustainable. Target customers:- traditional brides of any ethnicity or race Income:- middle to upper income bracket Comfort:- the gown is designed strategically to allow the bride to sit, walk and dance comfortably, it is lined with breathable natural fabric to ensure comfort and temperature Regulation. The weight is evenly distributed and finally to ensure ventilation, sheer fabric is incorporated to allow airflow.