Erika Kaija

Erika Kaija is a Finnish Designer, based in London. Her brand erikaija creates modularity for aesthetics rather than utility and function; a method which ridicules fashion that is limited by its purpose within its consumer appeal to clothe and sell. Through an emphasis on tangible bricolage with sustainable materials and repurposed methods, the brand creates new modes of dress. A vision that seeks to reclaim aesthetic pleasure as a form of empowerment by challenging traditional perceptions of femininity.