sam et-tayfy

I’m Sam Ettayfy, a Moroccan-born designer and the founder of WHITEROOMSTUDIOS. I spent three years studying engineering before realizing I needed to follow what I really cared about, which was fashion. I do most things myself — pattern-making, sewing, figuring things out as I go. I care a lot about how things are made and how they feel, not just how they look. I’m drawn to clothes that feel lived-in and personal, like they hold some kind of weight or story. WHITEROOMSTUDIOS is the space I created to slow down, clear my head, and make work that actually feels like me.