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Fiona Abukutsa

Self Employed

Not Available

Handbags

As an emerging self-taught designer, I bring a fresh perspective to the world of fashion, blending creativity with a commitment to sustainability. My journey began with a passion for design and a keen interest in innovative materials, which led me to explore the potential of leather in a sustainable context. I am dedicated to creating stylish, functional, and eco-friendly leather products that honor both tradition and the environment. Inspired by African cultural artistry, my designs blend traditional techniques and modern creations, highlighting and preserving indigenous craftsmanship. Through my work, I aim to challenge conventional design practices and advocate for ethical production methods. My designs are characterized by their unique blend of contemporary aesthetics, cultural significance, and sustainable principles, striving to make a positive impact in the fashion industry and beyond. Participating in this competition provides me with an incredible opportunity to showcase my vision and contribute to the growing movement towards sustainable fashion in Africa.

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SIDAI BAGS

Category: Accessories

Competitions: Africa

In the heart of East Africa, the Maasai people have long been celebrated for their vibrant culture, rich traditions, and unique craftsmanship. Among the many facets of their cultural heritage, the intricate beadwork and leathercraft of Maasai necklaces stand out as symbols of identity, beauty, and resilience. Drawing inspiration from this legacy, this project is weaving together the threads of tradition and sustainability into the sidai bag collection. This collection, rooted in the timeless artistry of the Maasai, is more than just a celebration of aesthetic beauty; it is a bridge between the past and the present. By incorporating traditional beadwork and leather techniques into modern bag designs, the project pays homage to Maasai heritage while introducing it to a global audience. Each bag tells a story of ancestral wisdom and contemporary creativity, showcasing the meticulous craftsmanship that has been passed down through generations. In an era of fast fashion and environmental degradation, this project stands as a beacon of sustainable design. The use of locally sourced leather offcuts and wooden beads ensures that the materials are eco-friendly and support the local economy. The production process emphasizes minimal waste, with every scrap of leather and bead finding a purpose. This commitment to sustainability not only reduces the carbon footprint but also highlights the potential of traditional crafts to contribute to contemporary ecological solutions. The impact of this collection reverberates beyond the Maasai community. By fostering appreciation for traditional craftsmanship, it encourages consumers worldwide to value and invest in sustainable, ethical fashion. The sidai bag collection is a testament to the power of cultural heritage as a source of inspiration, empowerment, and sustainable development. By honoring the past and embracing the future, it creates a tapestry of positive impact that uplifts the Maasai community, nurtures the environment, and enriches the global fashion landscape. This project is not just about bags; it's about weaving together stories, dreams, and aspirations into a fabric that holds the promise of a better, more inclusive world.

In association with Arts Thread

Working with our partners at Arts Thread to develop lifelong learning and career opportunities for students of fashion and design. Our partnership provides the opportunity to compete on a world stage, participate in industry led workshops, set up an outstanding portfolio and gain access to the resources that will kickstart careers in fashion and design.