Tranquil Luxury
Category: Apparel
Competitions: China Mainland
Design concept: In the spiritual demands of the upper class, it is not only about seeking outwardly, but more about seeking inwardly. We believe that the quiet luxury style is not only a product of consumption upgrade, but also a style that resists excessive materialism. Old money is classic, with simple and low-saturation colors, good materials, good patterns and craftsmanship, and no logo but still able to show texture. The rise of the quiet luxury style is not only an aesthetic trend, but also a response to globalization, environmental crises, and digital anxiety. It is not simply an emotional detachment that loses the warmth of design, but rather an attempt to construct a "restrained poetry" in the noisy world, a simple and relaxed atmosphere. The leather jackets we are familiar with are always combined with a cool street style. We want to try a quiet luxury style leather jacket with linear deconstruction as its expression form. Because the market for this style still has problems such as lack of identification, sameness in the same color series, and the contradiction between "rarity" and "sustainability", we do not want to fall into the mediocrity of refinement under this style and let the clothing speak for itself. The low-key, reserved, and unassuming traits advocated by the quiet luxury style can instead give people a fresh and refined feeling, allowing people to find a sense of tranquility and purity in the noisy world and satisfy people's pursuit of inner peace and the spiritual level.
