THÀNH CHANCHOU
Category: Apparel
Competitions: Vietnam
“Chanchou” is a project rooted in personal memory, inspired by the image of children herding buffaloes in rural Vietnam - a once-familiar scene that is gradually fading as the country develops. The name “Chanchou” is a wordplay between “chăn trâu” and “chance”, reflecting the idea that early responsibilities are not only burdens, but also formative experiences that shape resilience and identity. Rather than framing these moments as hardship, the project approaches them as a process of transformation -where environment and experience leave lasting marks on the individual. This concept is translated into design through the use of leather as a primary material. Leather is chosen not only for its durability, but for its ability to hold texture, structure, and surface treatment as a form of storytelling. The material is manipulated to resemble traces of mud -symbolic of labor, growth, and lived experience - where each mark becomes a visual record that cannot be erased. The silhouette emphasizes contrast: a structured, controlled upper body against a fragmented, organic lower section. This reflects the tension between imposed responsibility and the unpredictable nature of growth. Exaggerated shoulders, inspired by buffalo horns, represent strength and endurance, while the extended collar suggests pressure and weight beyond physical form. The layered skirt, constructed from irregular leather panels, embodies accumulation - of memories, of time, and of emotional weight. The headpiece, inspired by natural leaves, references a simple form of protection, connecting the design back to its rural origin. “Chanchou” is not only a recollection, but a transformation of memory into contemporary form -preserving a fading cultural image through material and design.