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Dana Toder

Shenkar College of Engineering, Design and Art

Fashion Design BFA

Apparel, Womenswear, Installation Art

I am a 23 years old fashion designer, artist and 3d artist from Tel Aviv, Israel. I began my BA in fashion design at Shenkar college right after high school and now finishing. During my studies I specialized in many fields as tailoring, concept creation, leather craft and more. I started studying 3d programs on my own during studies and this became a big part of my creations in the fashion field from 3d fashion to 3d printed clothes. I am also an artist creating installations. I take inspiration from philosophy, film, music, the human experience, emotions, and everything that creates a deeper experience with our subconscious. During my studies I have won both FIDA animation award and Arts of fashion competition.

Website

What Women Carry: Accessories as Emotional Archives Across Generations

Category: Accessories

Competitions: International

This project continues my ongoing exploration of the emotional and psychological experience of getting dressed, and the emotional aspect that our accessories carry. My previous research examined the relationship between body, dress and self-perception, investigating how the act of choosing what to wear becomes a negotiation between memory, identity, emotion and the different versions of ourselves that overlap in moments of dressing. Rather than treating fashion as purely functional, I approach it as a medium through which personal history, subconscious emotions and lived experience become visible. This investigation shifts that research from garments to accessories. The project began as a custom leather bag for an upcoming film exploring womanhood through familiar formats such as “What’s in my bag?”, focusing on elderly women and their personal belongings. As part of the process, I interviewed the women featured in the film, alongside the filmmaker and cast. Through these conversations, I realised that our emotional attachment to accessories is deeply shared across generations. Bags, shoes and personal objects accompany us throughout life, carrying not only our belongings but also memories, identity, subconscious associations and personal history. They become emotional witnesses to our lives, gradually accumulating meaning through time and use. The bag is intentionally oversized, measuring 150 cm in width, exaggerating the physical presence of an everyday object to reflect the emotional weight and invisible baggage our belongings carry with them over a lifetime. The leather surface features a graphic that I developed, edited and composed from layered analogue and digital photographs contributed by the women involved in the film, together with photographs I captured myself, spanning from the 1970s to the present day. The final composition was digitally UV printed directly onto the leather, transforming the material into a personal archive where multiple generations, memories and identities coexist. Rather than functioning as decoration, the printed imagery becomes embedded within the object, proposing the accessory as an emotional archive that records the passage of time and the lives it accompanies. The prototype was developed in collaboration with local leather craftsmen and manufacturers, supporting local production and allowing for close material and construction testing throughout the process. Early prototypes and print tests were produced using deadstock leather and leftover materials to minimize waste during development. The bag was designed using a near zero-waste pattern that maximizes material efficiency while preserving the intended form. Constructed from high-quality natural leather with replaceable metal hardware and a repairable construction, the bag is intended to age gracefully, extending its lifespan and encouraging long-term use rather than replacement. At the end of its life, its simple material palette allows the leather and metal components to be more easily separated for recycling or reuse. While this prototype was intentionally oversized to express the emotional weight and accumulated memories carried by our belongings, a future production version intended for everyday use would likely be resized while maintaining the same construction, material language, and concept.

Have I Dressed Myself Correctly?

Category: Apparel

Competitions: International

The biker jacket I am presenting was made as part of my graduation collection at shenkar college. The graduation collection explores the physiological and the visual aspects of getting dressed nowadays and what the three variables; body, dress and mirror are causing to one's mind in context of today's world? What happens to one's mind when trying to decide on an attire, the aim to create a perfect image framed in a mirror, the objectifying of self, and the dissonance created between the actual self and the ideal self. The questions we deal with at these moments like who I am, what I am supposed to represent and project, who I want or fear to be- and how this creates a disorder in our natural being. When trying on clothes we are bringing up multiple selves with every garment, and this moment stretches through past, present and future, and creates an overlap of selves. I explored the feelings of loss of identity, visual distortions, dissociation and depersonalization people reported to feel when getting dressed. The jacket is a part of a bigger concept and theme, but also on itself it represents the aesthetic and concept. It is an oversized, broad shoulders biker jacket made out of sheep black leather with handmade brown washed-”stains”. It includes fine black lining, three pockets and high quality zippers. The jacket is filmed with two more leather garments from the collection- a Veg Tan leather sculpture of a female body, wrapped around, and a black sheep leather bag featuring laser cut numbers (inspired by Michelangelo PISTOLETTO FRATALLI, 1999-2000 as part of the collection research and concept)

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