RelationShop

Category: Apparel

This jacket-bodysuit was created as part of my final project collection, titled "RelationShop," which provides a holistic and humorous critique of dating apps. It explores how these apps have transformed the search for love into a process akin to shopping in a supermarket, where users navigate a wide variety of tempting products in the search for the perfect match. The concept behind the collection revolves around the commodification of human relationships, turning people into coveted products that can be purchased and consumed. The jacket has undergone a process of objectification and flattening, inspired by Moschino's leather jacket bags. I decided to create a "human bag", where people are no longer just individuals, but products to be bought. This flattening is reflected in the graphic prints that mimic seams, cuts, buttons, and zippers—the signature details of a leather jacket. The use of contrasting colors emphasizes the print and adds a sense of graphic depth, while maintaining the illusion of flatness. Additionally, the cut lines of the jacket form a heart shape in the front, symbolizing the search for love in the digital age, while the back of the bodysuit resembles the yoke of denim shorts, connecting the garment to the culture of consumerism. The bag strap is detachable, allowing the jacket to be worn as a standalone fashionable and comfortable piece, making it versatile and practical. Comfort is a key element in my design philosophy, and this piece embodies that idea by merging style and ease. Every aspect of this jacket was crafted with both innovation and practicality in mind, aiming to provoke thought on how modern relationships and love have been commodified. Through bold colors, graphic elements, and a playful yet insightful approach, I want to challenge conventional perceptions of both fashion and human connection.