Blocks

Category: Accessories

Sustainability extends far beyond environmental concerns—it also encompasses the preservation of cultural heritage and traditional practices. In this project, the spotlight is on the rich Indian craft of block printing from Farrukhabad, a town known for its delicate and intricate hand block designs that have been passed down through generations. However, like many indigenous crafts, block printing faces the threat of decline due to the fast-paced nature of contemporary trends and shifting consumer preferences. This project aims to bridge the gap between tradition and modernity by blending the artistry of block printing with a contemporary product form: a leather and canvas bag. Crafted using responsibly sourced scrap leather this bag is both a functional accessory and a tribute to cultural legacy. The motifs for the block print have been made into blocks and printed by the artisans based on the inspiration taken.The block printed panels feature reimagined motifs—modern shapes and minimalistic patterns—that resonate with today’s aesthetic sensibilities while staying true to the traditional hand-printing techniques of Farrukhabad artisans. This thoughtful fusion allows the craft to remain relevant in the modern marketplace, ensuring that it is not only remembered but re-valued and re-integrated into everyday life. By incorporating these handcrafted elements into a sustainable product, this bag celebrates slow fashion and mindful design. It promotes cultural continuity by supporting the artisans and providing them with new avenues to showcase their skills. Ultimately, the project doesn’t just result in a product—it tells a story of revival, responsibility, and the quiet resilience of Indian craftsmanship in a changing world.