My name is Shira Reznikov Zohar. I’m 25 years old, live in Tel Aviv, and happily married to Idan who is currently a law student. I come from a creative, multidisciplinary family: my father is a designer and brand strategist, my mother holds a PhD in chemistry and works in the cosmetics field, my twin brother is preparing for medical school, and my older sister is an industrial engineer.
I grew up in an environment where aesthetics, culture, and creativity were part of daily life. My parents exposed us to museums, exhibitions, and art—both local and international. From a young age, I learned to value conceptual thinking, visual language, and storytelling. The path to fashion design felt natural and inevitable.
After completing high school, I volunteered for two years of National Service. The first year, I worked at a youth boarding school, and the second at TOM (Tikkun Olam Makers), an initiative that develops open-source assistive technologies for people with disabilities. There, I was introduced to 3D printing, laser cutting, and the potential of design as a human-centered solution—blending creativity, technology, and social awareness.
Since 2021, I have been studying fashion design at Shenkar College, and will graduate in the summer of 2025. My work centers around themes of identity, memory, tradition, and the body. Coming from a traditional background, I explore how conservative cultural values can be reimagined through contemporary design—without erasing their emotional or symbolic roots.
I see the body as a space of negotiation: between concealment and exposure, structure and freedom, memory and transformation. My garments serve as symbolic vessels and tools for self-expression. Using wrapping, layering, textile manipulation, and silhouette shifts, I reframe traditional elements in a fresh, relevant visual language. For me, clothing carries both personal and collective memory—it is a site for continuity and reinvention.
I work primarily by draping directly on the mannequin, combining diverse fabrics and unconventional materials. I believe the technical process is inseparable from the conceptual. Working by hand allows me to organically develop new forms, textures, and silhouettes that connect emotional depth with material innovation.
In my free time, I enjoy running, walking by the sea, listening to music, and cooking or baking for my loved ones. I believe that any space of movement, presence, and intention is fertile ground for creativity. My inspiration stems from daily life, quiet moments, and human connection - the drama comes later, as a stylistic layer added to elevate and express the essence.
Beyond my studies, I design custom bridal and eveningwear, work as a stylist and fashion buyer, and take part in fashion editorials for both local and international publications. One of my designs was selected for an upcoming international exhibition at the Balenciaga Museum in Spain, opening October 2025—an exciting milestone that reflects my commitment to merging local identity with global design dialogue.
Looking ahead, I hope to expand my knowledge through professional experience, internships, and continued learning, on path to launching an independent studio that reflects my voice as a designer and contributes meaningfully to the future of fashion.
