Profile: surina bains – Real Leather Design Competitions

surina bains

Birmingham City University

Fashion Design BFA

Womenswear, Sustainable Design, Bags

I am Surina Bains, I studied Birmingham City University for the last three years undertaking BA Fashion Design. Creativity is my greatest joy in life, as I believe how we express ourselves is the reflection of our soul. Since I was a young child, I used artistic mediums to convey my emotions and bring my dreams into reality. This has been a paramount process in my life; I bring my thoughts to reality through pushing boundaries and problem solving creatively. My design process is approached sustainably, I utilise dead stock fabrics, real leathers, and unconventional materials to create the exceptional. I believe the environment is resourceful, and by using its natural materials whilst simultaneously protecting it is vital. I was privileged to be selected as a British Fashion Council student fabric initiative finalist in which I showcased my sustainable design at the IPF Forum annual event. Bringing industry guests together to discuss fashion design sustainable practice; the event being an imperative and extremely educating experience. Additionally, I was also grateful to showcase my graduate collection at Graduate Fashion Week in June. This profound experience allowed me to envision my future in fashion and foresee my capabilities. ‘ARTEM ANIMA’, translating from Latin to English means ‘The Art of life/Soul’. ARTEM ANIMA, is my own label that I am in the process of forming. I have many aspirations, but this is a huge one of mine that will exhibit my passion to my crafts and show people that strength lies in all forms, and in this case creativity. I affirm originality and competence in my design practice as I aim to story tell from start to finish and always give my full efforts to the task at hand. Going forward I plan to work within the industry to gain a further insight into the fashion realm to gain knowledge and learn requirements of an industry job. I aim to learn something new every day, find ways I can be a versatile and courageous designer to create the unorthodox and become the best version of myself both creatively and personally. My fashion journey has been challenging yet rewarding thus far, and I set my sights on developing it further to be one of the best designers in the emerging talents of the future.

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ARTEM ANIMA X BAINS

Category: Apparel

Competitions: UK, International

ARTEM ANIMA is my brand that cultivates strength and creativity. 'BAINS' being my first collection, is the deeply rooted story of my elder brother. Floating like a butterfly stinging like a bee he became an unrivalled champion. Boxing being the lifeblood for my brother, provoked thought of what strength, beauty and poise is. The juxtaposition of boxings' toughness in contrast to the elegance of a woman, is what fuels my fire to birth a collection that yields infinite strength and supremacy. Through the sister lens, 'BAINS' illustrates a new and distinctive view of boxing as a sport and aesthetically. 'BAINS' is ultimately my genesis, my heritage, and my blood. The exploration of my heritage amidst the solidity of boxing is what empowers the collection to uphold a sense of power and being unstoppable, showcasing the indefinable beauty of a woman, and redefining what strength is. My project centralises my core values, which are to exhibit my passion through the 'BAINS' collection, and also emphasise sustainable practice. something in which I strive to constantly become better at and utilise within my design practice. Being the future of upcoming designers, it is up to myself and others to analyse every design foot print we take, and understand that exceptional creations can be created from the unconventional. Sustainable practice, amidst passion and viewing projects as art, results in exceptional outcomes that shape the future.