ADUMU JUMPERS; THE TWO IN ONE AFRICAN HERITAGE SNEAKERS

Category: Footwear

PROJECT SUMMARY: The Adumu 'Jumpers' is a two in one shoe designed for the believers who dare to take a giant leap of faith; soaring through life and conquering the world. As the name suggests 'Adumu' is a Maasai cultural practice where the warriors jump high in the air. The Adumu is typically performed during the Eunoto ceremony as a rite of passage and as a way of warriors to demonstrate their prowess and courage. It's more than just a name, it is designed meticulously for the gentleman who dares to soar higher and achieve greater heights. DESIGN CONCEPT: A lot of factors come to consideration when coming up with the design as far as functionality and style is concerned. By understanding the human movement and postures the Adumu Jumpers aims at providing better cushioning which improves human mobility. CONTEMPORARY DESIGN: Men have been known to own very few pairs of shoes that are practical over a period of time, style not being put into consideration. However the modern gentleman does not shy from being experimental with style and expressing himself through fashion. This shoe is made with the modern gentleman in consideration, who dares to go the extra mile, strives to explore the impossibilities to reach greater heights.

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